LIKE SHAMPOO, BUT ACTUALLY GOOD FOR YOUR HAIR

The first-of-its-kind, custom formula washes, conditions, nourishes, detangles, and repairs your hair and scalp – all in one step.

Use New Wash however and whenever you’d like. The cleansing cream never overcleans, gives you more time between washes, and prevents color from fading. Giving you your best hair day, every day.

Healthy hair starts at the scalp. New Wash cleans and conditions hair without the use of damaging detergents, the ingredients that make shampoos foam. Shampoo is the worst thing you can use on your hair. Why? The detergents in shampoo strip your hair of natural, protective oils – leading to repair measures (aka conditioner) and an overproduction of oil that creates a vicious cycle of washing.